PayOnline Strategy
Market Pay is a EU fintech focused on retail payments. I was in charge of the e-commerce business line as a product manager.
About the project
I was responsible for defining the complete product vision and operational roadmap for their multi-component e-commerce payment solution including a 3rd party orchestration platform. Worked closely with sales teams to gather merchant feedback and translate complex payment infrastructure needs into user-friendly product features and PSP integrations. Managed the entire product development lifecycle from customer discovery through specification and go-to-market execution, ensuring the solution met both regulatory requirements and merchant usability standards.
Company
Market Pay EU
🔍 Context
🧐How I've proceeded
Market & Customer Discovery: Conducted extensive merchant interviews and competitive analysis across EU fintech landscape. Collaborated with sales teams to collect and systematically incorporate customer feedback into product requirements and feature prioritization.
Technical Product Strategy: Assessed economic viability through detailed cost analysis and production capability evaluation. Worked with engineering teams to balance technical complexity with user experience simplicity in payment flows.
Cross-functional Execution: Documented comprehensive user stories and specifications for seamless communication between product, engineering, and compliance teams. Managed regulatory requirements while maintaining intuitive merchant experiences.
Go-to-Market Alignment: Liaised with sales and marketing teams to ensure product features aligned with market positioning and customer acquisition strategies. Established feedback loops between customer success and product development for continuous improvement.
Strategic Shift : Led the decision of decoupling 2 solutions for business viability and profitability
